Position Title

SEO Specialist (Search Engine Optimization Specialist)

Department

Digital Marketing

Reports To

Digital Marketing Manager / Marketing Head

Job Summary

We are seeking a detail-oriented and results-driven SEO Specialist to improve our website's search engine rankings, increase organic traffic, and enhance online visibility. The ideal candidate will have strong knowledge of on-page SEO, off-page SEO, technical SEO, keyword research, content optimization, and analytics tools. This role requires a data-driven mindset and the ability to develop and execute effective SEO strategies that support business growth.

Key Responsibilities

Develop and implement comprehensive SEO strategies to improve organic search performance.

Conduct keyword research and competitor analysis to identify growth opportunities.

Optimize website content, meta tags, headings, URLs, and internal linking structures.

Perform technical SEO audits and recommend improvements for website performance.

Monitor website indexing, crawlability, and search engine visibility.

Manage off-page SEO activities, including link-building and outreach campaigns.

Collaborate with content, design, and development teams to implement SEO best practices.

Track, analyze, and report on SEO performance metrics using analytics tools.

Monitor search engine algorithm updates and adapt strategies accordingly.

Identify opportunities to improve website user experience and conversion rates.

Create SEO performance reports and provide actionable recommendations.

Support local SEO initiatives and business listing optimization where applicable.

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, Information Technology, or a related field.

2–5 years of experience in SEO, digital marketing, or related roles.

Strong understanding of on-page, off-page, and technical SEO.

Experience with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, or similar platforms.

Knowledge of HTML, CSS, and website structures is preferred.

Excellent analytical, problem-solving, and communication skills.

Preferred Qualifications

Experience with WordPress or other CMS platforms.

Knowledge of content marketing and conversion optimization.

Familiarity with e-commerce SEO strategies.

Experience managing SEO campaigns across multiple websites.

Key Skills

Keyword Research

On-Page SEO

Off-Page SEO

Technical SEO

Link Building

Content Optimization

SEO Audits

Google Analytics

Google Search Console

SEMrush / Ahrefs

Competitor Analysis

Reporting & Data Analysis

Key Performance Indicators (KPIs)

Growth in organic website traffic

Improvement in keyword rankings

Increase in organic leads and conversions

Website visibility and search impressions

Domain authority and backlink growth

Technical SEO health score

Click-through rate (CTR) improvement

Return on SEO investment (ROI)

Compensation & Benefits

Competitive salary package

Performance-based incentives

Health and wellness benefits

Professional certification and training support

Career growth opportunities

Flexible work environment (where applicable)